About BA
We are a full-service Asian American advertising agency specializing in the Filipino American urban market. As success-oriented professionals, we aim to produce thorough, innovative and culturally sensitive marketing and creative development solutions for clients who seek to reach an Urban-Asian audience.
Some people might consider us consultants, but we like to think of ourselves as your “travel experts”: we listen and understand where you need to go, we can tell you how to get you there, we provide a quality and enjoyable ride, and you can trust us to help you arrive at your destination safe and sound.
Innovative, Strategic, & Ethnic. That’s how we drive.
Our Navigation System
“RED: Research. Evaluate. Development.” is a compass we have developed to help map out our clients’ goals and objectives, and to get each one from Point A to Point B. We feel that this system helps us maneuver innovatively and strategically, while helping us pay special attention to each target-audience’s unique characteristics.
Research
We make it our business to learn about
our client’s industry, products, history, and goals to help best position
them for the future.
Evaluate
We gather and analyze the data clients
need, so that we can accurately identify any problems, and provide the right
in-depth expertise, insights, suggestions, direction and new ideas to help
our clients achieve their goals.
Development
We implement our ideas to create
result-driven, thorough, innovative and culturally-sensitive marketing and
creative development solutions.